The Power Shift: "Back in 1985 I started getting information as to the size of the different markets, and there was a number that said something in the neighborhood of 95 to 97 percent of boats being manufactured were power and the rest were sail. I thought, 'How do we grow 3 to 5 percent of the total market? Why not go after the rest of it?' Radar towers and davits, they could go power and sail. Back in the '60s we made a powerboat wheel, which wasn't very elegant. So we did a redesign of that wheel and started adding these anodized wheels to our product line. A couple of the high-end boatbuilders saw them and they said, 'Whoa, we've got to have that,' and all of a sudden these wheels went from an unknown to this cult status. We were shipping thousands of wheels a month. It got to be a really big business."