Sea Ray App Wins Award

The augmented-reality app uses CAD files to take customers inside the L650 Fly.

Sea Ray L650 Fly augmented reality app

Sea Ray L650 Fly augmented reality app

Sea Ray has earned a Qualcomm Vuforia Vision Award for its L650 Fly augmented reality app. The award, which sees hundreds of entries each year, goes to just five winners. Others for 2014 include the brands Samsung, LEGO, Sesame Street Workshop and Guinness Book of World Records.

The L650 augmented reality app, which is free, features interior and exterior tours of the builder’s flagship model, with the in-app design taken from CAD files that are used to build the actual boats. Users can change the boat’s colors and add options, including teak decking, sunshades and the like, and see their choices immediately in 3-D.

“The app was designed to bridge a gap between consumer enthusiasm for our new L-Class flagship and limited product availability in the field, given high retail demand,” Sea Ray Vice President of Marketing Matt Guilford stated in a press release. “With many of our yachts already spoken for, the app provides a novel, compelling way for prospective customers to experience the boat.”

Ignition Digital Images Inc. in Toronto helped Sea Ray with the app’s development. Previously, the Canadian company used the augmented reality technology with Mercedes-Benz of Canada to launch its C Class automobile line.

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