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“Sea” a Movie Like Never Before

Cowes Week will be featuring the first ever sail-in-movie.

July 11, 2011
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Cowes Week

aamcowesweek.co.uk

After a week of brutal racing against some of the world’s most intense competition in the dangerous waters off the southern coast of England, everyone should just relax and watch a movie together. At least that’s the notion being put forth by organizers of Cowes Week and their sponsor.

Talisker, who is the official whiskey provider and sponsor of Cowes week, will be testing the waters on a new concept, the first ever sail-in-movie to play at the conclusion of the regatta.

Cowes week was first held in 1826 and has become one of the longest-running regattas in the world, as well as one of the largest, with 40 individual races each day. An estimated 8,500 competitors, ranging from Olympians to the occasional sailor, will test their skills on the water off the coast of Southern England.

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Talisker is collaborating with RPM and Big Screen Media to present Jaws, Master and Commander or The Perfect Storm on a 34-foot wide by 18-foot high screen off Cowes Esplande. And you thought your TV was big huh? The audio will be broadcasted over Cowes Radio station 87.7 FM.

The movie to be played will be determined by a vote by the general public.

“We are delighted to bring a popular film to the Cowes audience to help celebrate the end of a remarkable week of sailing,” says Talisker brand manager, Juliet McInnes.

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Let’s hope with this audience there is no race to leave the harbor at the conclusion of the film.

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