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Now That’s a Hospitality Boat

Just in time for the Super Bowl, Anheuser-Busch is commandeering a cruise ship.

November 19, 2013
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The National Football League will be holding this season’s Super Bowl at MetLife Stadium, which is the home of the New York Giants and New York Jets — and Bud Light plans to make the most of the neighborhood. Instead of taking over a hotel to host parties and VIP events, parent company Anheuser-Busch is bringing a cruise ship called Getaway from Scandinavia to the Hudson River.

“We’re able to handle 10 times as many people as we have had in the past by securing a cruise ship,” Rob McCarthy, vice president of Bud Light, told USA Today.
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The_ Getaway_ will be docked at Pier 88, with events happening onboard as well as on the deck of the nearby Intrepid.

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The Getaway is expected to arrive on January 30 — not typically the best time of year for boating around the island of Manhattan, but always a great time of year for a party.

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