We've all seen them. As most of the crowd meanders aimlessly down one boat show dock and up the next, these people are moving with the same purpose as a man with a winning lottery ticket in his pocket. While the midafternoon heat fells the faint of heart, these soldiers continue to walk the line, looking at the yachts they came to see. They are seemingly immune to the various charms of the modernday marine traveling circus that is the boat show, be it the 200-foot-long temple to one man's taste, the beer tents, or most temptingly, a multitude of boats and marine equipment laid before a true yachtsman's feet. The difference between these people and the vast majority of boat-show goers is that they come with a strategy, and they stick to it. Depending on a boat buyer's situation, a show can be a wise investment of time and resources. As with any investment, expectations have to be set. The best way to do that is with a plan, and it needs to be more spelled out than "Get a good deal at the boat show."