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Fraser Yachts Named Operational Partner of 34th America’s Cup Superyacht Program

Fraser Yachts will collaborate in the development of a program expressly designed for superyacht owners and their guests.

July 27, 2011
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(SAN FRANCISCO – July 19th, 2011) Fraser Yachts, a superyacht sales and charter company and part of the Azimut Benetti Group, has been appointed as one of the operational partners for the 34th America’s Cup superyacht program. As operational partner, Fraser Yachts will connect superyacht owners and charterers to opportunities with the America’s Cup World Series and the 34th America’s Cup held in San Francisco in 2013.

Patrick Coote, Marketing Director of Fraser Yachts, said: “We are really excited about our partnership with the America’s Cup and the opportunity for the superyacht community to truly engage in this world-renowned sporting event. The new course format is completely different to any previous America’s Cup, allowing superyachts to be a part of the racing action. This is America’s Cup meets Formula 1.”

The 34th America’s Cup represents a new era in the history of the oldest trophy in sports. Ground-breaking format changes will bring the racing to spectators, allowing fans to not just see the action live from the shore, but also be part of the competition on the water. Superyachts and other boats will serve as virtual boundaries for the race course, helping to create a floating stadium in which the teams will compete.

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Niccolò Porzio di Camporotondo, the America’s Cup Event Authority Superyacht Director, said: “The 34th America’s Cup offers boat owners and charterers unprecedented on-and-off the water access to the America’s Cup. We are honoring the historical ties between the America’s Cup and luxury yachting, while providing the greatest access to the racing action that the Cup has ever seen. We have partnered with Fraser Yachts because they have experience and expertise necessary to deliver a truly amazing experience for superyacht owners, charterers, captains and crew with the 34th America’s Cup.”

ABOUT AMERICA’S CUP

Nearly 160 years old, the America’s Cup is the oldest trophy in international sport. The America’s Cup has evolved into one of the world’s leading sporting competitions. The new America’s Cup World Series begins its inaugural season August 2011. In the summer of 2013, the 34th America’s Cup begins with the Louis Vuitton Cup July 4- September 1, followed by the America’s Cup Finals September 7-22. For more information, visit www.americascup.com.

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