Just the Facts: Just as good listing brokers give thought to what goes into their ads, buyers' brokers get right to the point as they search for a boat. "Concentrating on what a customer is trying to buy, I've got to cull through 15 different listings," says Mike McCarthy, a broker for HMY Yacht Sales who works in the Stuart, Florida, office. "You gravitate to the one that kind of spells it out. [A good ad] makes it easy to sell. All day long, I talk to yacht brokers and potential buyers. And it always goes to the same bullet points. How many engine hours? What's the general service on the boat? What are the greatest hits in regards to optional equipment?"