Hargrave Yachts is known for building custom vessels. The challenge with that business model is that custom yachts are one-off projects, which means they can be harder for brokers to sell. Most customers like to see a rendering or brochure for an existing model as a starting point in their shopping process.
So, when Miami-based designer Patrizio Facheris asked to show Hargrave CEO Mike Joyce an idea for a 120 that could be a production boat, Joyce was happy to take a look.
“He laid it out on the table, and I said, ‘I think Jack Hargrave would’ve liked this,’” Joyce says. “As modern as this 120 is, everything lines up. The windows, the hull—that’s what Jack was known for.”
Now, Hargrave is preparing to roll out a series of production boats based on Facheris’ design. Joyce says the lengths overall will be both smaller and larger than the 120, for customers moving up or wanting to use 100-foot docks behind their Florida homes. The first 120, he says, will likely be delivered in 2023.
“What we’re trying to do is take all the best ideas we’ve got, look at what the industry is doing, see where there’s a gap and fill it,” he says. “If it works, then suddenly we’ll be selling two or three of a design instead of one.”