Advertisement

Winnebago Acquires Chris-Craft

Chris-Craft is Winnebago’s first acquisition in the marine market.

June 28, 2018
Share on facebook
Share on twitter
Share on pinterest
Share on email
Share on facebook
Share on twitter
Share on pinterest
Share on email
winnebago chris-craft
Winnebago has acquired Chris-Craft, the company’s first acquisition in the marine market. Chris-Craft

Winnebago, the outdoor lifestyle company known for its recreational vehicles, has acquired Chris-Craft, one of the best-known brands in boating.

Previously, Chris-Craft was owned by Stellican Ltd., which acquired the boatbuilder in 2001.

“Chris-Craft is an iconic, premium brand that shares many similarities with our own heritage Winnebago brand, including a commitment to providing customers with the highest quality products and services,” Winnebago Industries President and CEO Michael Happe stated in a press release. “The company’s strong brand, high-quality product line and premium position in the marine market make Chris-Craft an attractive addition to our portfolio. Chris-Craft marks Winnebago’s first entry into the marine market, which we believe has significant runway for growth, with a large and increasing population of current and new boaters who enjoy extraordinary experiences on the water.”

Advertisement

Stephen Heese will continue as president of Chris-Craft at the company’s headquarters in Sarasota, Florida.

Will the Chris-Craft lineup of boats remain the same? Yes, in lengths overall from 21 to 38 feet.

Advertisement

More Yachts

Advertisement
Advertisement