Winnebago, the outdoor lifestyle company known for its recreational vehicles, has acquired Chris-Craft, one of the best-known brands in boating.
Previously, Chris-Craft was owned by Stellican Ltd., which acquired the boatbuilder in 2001.
“Chris-Craft is an iconic, premium brand that shares many similarities with our own heritage Winnebago brand, including a commitment to providing customers with the highest quality products and services,” Winnebago Industries President and CEO Michael Happe stated in a press release. “The company’s strong brand, high-quality product line and premium position in the marine market make Chris-Craft an attractive addition to our portfolio. Chris-Craft marks Winnebago’s first entry into the marine market, which we believe has significant runway for growth, with a large and increasing population of current and new boaters who enjoy extraordinary experiences on the water.”
Stephen Heese will continue as president of Chris-Craft at the company’s headquarters in Sarasota, Florida.
Will the Chris-Craft lineup of boats remain the same? Yes, in lengths overall from 21 to 38 feet.