It was not my first visit to the Merritt Island, Florida, facility, although this visit would be different. The builder's product development process is the earth in which seeds of new designs germinate and Sea Ray does not often show its hand. When Sea Ray's Vice President of Marketing, Rob Noyes, offered me a behind-the-scenes look I was surprised. I have known Noyes for more than thirty years and recognized his enthusiasm. "It's not just the process, it's the people," he explained.