Brunswick Corp. Reports Record Fort Lauderdale Sales

The boat show saw strong demand for Sea Ray, Boston Whaler and Bayliner boats.

Boston Whaler
Boston Whaler was among one of the Brunswick Corp. brands that saw record-breaking sales at the 2022 Fort Lauderdale boat show. Courtesy Boston Whaler

Brunswick Corp. says it saw record-breaking sales for some of its brands at the Fort Lauderdale International Boat Show.

According to the company, Sea Ray reported a 33 percent increase in revenue compared to the 2021 show and a 17 percent increase in overall units from last year; Boston Whaler and Bayliner also had strong sales, as Whaler displayed a recyclable fiberglass boat; Mercury Marine accounted for more than half of all outboard engines at the show; and Navico Group saw a 20 percent increase in electronics market share during the show.

“Fort Lauderdale is the unofficial kickoff to the U.S. fall boat show calendar and serves as a barometer for our brands to gauge dealer sentiment, consumer interest and product trends,” Dave Foulkes, Brunswick Corporation CEO, stated in a press release.

What boats and products made their debuts from the Brunswick Corp. family of brands? The Sea Ray 260 outboard, Boston Whaler 280 Dauntless, and Simrad HALO 2000 and 3000 radars.

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