Mediterranean Positano, Le Sireneuse - "Positively Positano describes the palazzo-turned-hotel of the Marchesi Sersale family, whose luminaries include ambassadors, cardinals and Positano mayors. With a new two-star Michelin chef and Aveda Concept spa, the alfresco tables command one of the most privileged views in Europe, overlooking the hotel's namesake Siren Isles. Take a spin in the family's classic Sant' Antonio or laze on the sundeck of the Riva Aquarama Special. "Our family has a passion for boating, explains Antonio Sersale, whose father grew up messing about in the gozzi of Sorrento builder Fratelli Aprea. How does a 62-room hotel commission a spa by the designer of the Musee d'Orsay in Paris? "I convinced my father to call his good friend Gae Aulenti, Antonio says. If yoga, pilates and a high-tech gym don't do it for you, "Let the staff take you up the stone stairway of 1,800 steps. I love it and often walk up as a workout. Even the hotel boutique, run by Carla Sersale, a superior helmswoman, is an experience-try the Eau d'Italie artisanal fragrances recently launched by Marina Sersale.