The big question is: If they build a charter infrastructure, will clients come? For sure, a growing number of Americans and Europeans are seeking new experiences, but the thrill-seeking crowd is still a small percentage of the charter market. At the same time, sales brokers are trying to crack the Asian market, where they see potential for charter to entice a lucrative class of Chinese nationals into buying their first superyachts. Leading companies are thus planting flags across Southeast Asia, but sometimes more to establish brand recognition for the future than to capitalize on existing business. Burgess Yachts just added a charter broker who speaks Mandarin and Cantonese, in Singapore, where Fraser Yachts Worldwide and Ocean Independence also have offices. Edmiston has a sales broker in Shanghai, China, while Northrop & Johnson is in Hong Kong, Indonesia, the Philippines, Singapore, Thailand and Vietnam. New Zealand-based 37 South moved a staffer from Auckland to Asia in mid-2015.