The promise of good business may help the sale, but keep it real. "The first thing a new owner, who is considering charter should think about is having economic goals that are low enough in terms of income and high enough in terms of expense to be realistic," says Ron Rickard, a yacht broker with Ardell in Fort Lauderdale, Florida (www.ardell.com). "Every new charter prospect tends to look at his boat as being worth more per week than it's going to be worth and as being likely to charter for more weeks than it's going to charter. And to run for less money than it's going to take to run it." The boat that pays for itself is like the tooth fairy — don't perpetuate the myth. Instead, show sensible figures and attract a reasonable buyer.