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Powerboat Sales are Up 5 Percent

2013 also saw buyers seeking out more expensive powerboats than in previous years.

January 6, 2014
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The National Marine Manufacturers Association says U.S. retail sales of powerboats rose 5 percent in 2013, with retail dollar sales up 8 percent, indicating that Americans are seeking out more expensive boats.

It’s the second year in a row of a retail sales increase, with 2012 seeing a 10-percent jump after several years of recession and decline. NMMA is estimating growth of another 5 percent to 7 percent to come.

“The housing market has improved, consumer confidence has steadily increased the last two years and consumer spending is on the rise — all factors that are helping to fuel stable growth for the U.S. recreational boating industry and further sales in 2013,” Thom Dammrich, president of NMMA, stated in a news release. “In addition, we’re seeing more and more Americans take to the water, as our participation numbers are at an all-time high — 88 million Americans went boating in 2012. This indicates that with experience on the water comes an interest in life on the water and the subsequent purchase of a boat.”

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Overall, there are now a little more than 12 million registered boats on U.S. waters. Some 95 percent of them are 26 feet or smaller, and three-quarters of boat owners earn less than $100,000 a year.

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