Fraser Yachts — now known as Fraser — is celebrating 70 years in business with a new brand identity, website design and Charter Portfolio coffee-table book.
David Fraser founded Fraser Yachts in 1947 in Newport Beach, California. Today, offices worldwide offer yacht management, charter, new-construction and crew services.
“We have spent some time developing the new website,” Lisa Peck, Fraser’s global marketing manager, stated in the press release. “It was important for us to find the right combination of functionality and beauty. We feel that the new design successfully reflects these two core elements, and with an ever-increasing importance of digital marketing we will continue to develop the site and add further functionality to it over the coming months.”
According to a Fraser press release: The firm closed more brokerage deals than any other firm in 2016, for the sixth year in a row, and booked a record-breaking number of superyacht charters.