Burgess Yachts is using this month’s Singapore Yacht Show to launch the company’s formal expansion into the Asia-Pacific region, which has become a target market for the yachting sector and has seen huge growth in charter interest in recent years.
“With an already impressive client portfolio of Asian-based superyacht owners and charterers, Burgess has consistently invested in reconnaissance visits to the region and has supported the Singapore Yacht Show and the Hainan Rendezvous since the inception of both events,” the company stated in a news release. “Burgess currently lists a fleet of 10 top superyachts offered for sale or charter on behalf of Asian or Asia-based owners, the largest number represented by any brokerage company.”
Richard Lambert will serve as managing director Asia and senior broker, combining that work with his current role as global head of the semicustom division. Former charter-yacht manager Kum Kuen Woo has been appointed charter manager and broker based in Singapore. Fluent in Mandarin and Cantonese, her role will be “to focus on the development of the charter market in Asia, both regionally and internationally.” She will work in conjunction with longtime charter broker Gaye Joyeau-Bourgeois, who remains based in Monaco.
Additional staff also have been appointed to support the Singapore office.
“We are taking a long-term approach to developing the market in Asia,” Burgess CEO Jonathan Beckett stated in a press release. “We don’t expect to gain immediate traction and are realistic about the investment in time and resources required for success. We believe in the importance of this market and are committed to introducing superyachting to a completely new customer base.”
Learn more at www.burgessyachts.com.