Bring Your Tunes On Board

Neil Young’s company developed Pono Player to provide top-quality audio experiences.

Pono Player

Pono Player

One of the hottest new devices displayed at the recent Consumer Electronics Show in Las Vegas was the Pono Player, a digital music player that promises uber-high-quality audio sound. (Can you say: Great for a day out in the tender?)

Rock and Roll Hall of Famer Neil Young founded Pono Music in 2012, working in tandem with Silicon Valley entrepreneur John Hamm. Later that year, Young brought a prototype to the Late Show with David Letterman, got major music labels interested and went on to acquire more than $6 million of funding in pre-orders through Kickstarter.

Young is now the CEO of Pono Music, and the Pono Player displayed at CES last month earned several rave reviews.

While the tech-world gurus are still debating the Pono Player’s merits as it launches into the mainstream, you can order one online for $399. If nothing else, we think its Toblerone shape and bright yellow color will make it a lot easier to find in your sea bag than a tiny MP3 device.

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