The Capri Series is built at the same facility that builds the Monte Fino yachts that Joyce represents. The first Hargrave Yacht customer had in fact been inspecting a Monte Fino at the 1996 Miami boat show. “He was impressed with the quality of the boat but he wasn’t keen on the European styling,” said Joyce. “Wouldn’t it be great if these guys could build a Hargrave design like my last two boats?” said the would-be customer. “When he found out I owned Hargrave he lit up like a Christmas tree,” said Joyce. The two went across the street to the coffee shop at the Eden Roc Hotel. “This fellow knew boats, he took a placemat and made a rough sketch of what he thought the boat should look like and the sort of arrangement it should have,” said Joyce. “I told him that we could build the boat and promised a detailed quote and fixed price—he gave me a $10,000 deposit on the spot.” The boat was delivered 14 months later.
Sixty percent of Joyce’s customers have built more than one boat with him. Joyce views his business partners as part of the extended Hargrave family as well. “Our design team, our yard, and our vendors have a keen understanding of our product, but more importantly, we all agree on our goals in terms of customer satisfaction,” said Joyce. He suggests that most folks in this segment of the marine industry place too much faith in written warranties. “The fact is that in our company a warranty is pretty simple—at the end of the day it’s whatever makes the customer happy. When everyone involved in the process understands this, the quality of the product improves.”