In a place as spectacularly beautiful as the Italian Riviera, it seems unfair that there's also such great shopping. But after you've enjoyed a plate of trofie al pesto, a couple of glasses of prosecco, and the view across the water of the brightly colored fishing boats and faded village houses, your "constitutional" can also ensure that your wardrobe is up to snuff.
The ancient, winding streets of Portofino are covered in glamorous, super high-end designer shops and the contrast between ultra modern retail and ancient fishing village is entertainment enough, if you want to resist the urge to splurge. Nearby Santa Margherita, which has a much larger port and a long waterfront shopping area, has plenty of deluxe shopping, but mixes in some more down-to-earth labels, too. And, never fear-both towns offer lots of souvenir opportunities.
Loro Piana
This Italian stalwart, known worldwide for it's classic style and especially its buttery cashmere, has outposts in both Santa Margherita and Portofino.
Piazza Martiri dell'Olivetta 9/10, Portofino. +39 0185-267055
Via Bottaro 46, Santa Margherita. +39-0185-293177
Dolce & Gabbana
Just because it's a favored label of rock stars and movie actors doesn't mean you can't get carried away and pick up a little something for yourself to show off back home.
Calata Marconi, 4 Portofino +39-0185-267028
Giorgio Armani
Sure, you can buy the fashion of the Italian master anywhere, but don't you want to be able to say, "Oh, this old thing? I got it in Portofino at Armani."
Via Roma, 40 Portofino +39-018-5269229
Paul & Shark
Not as well known in the U.S., Paul & Shark is the quintessentially yachtie European label-get yourself a cashmere pea coat if you're feeling flush.
Molo Umberto I, 9 Portofino +39-0185-269702 Via J.Ruffini, 54 Santa Margherita +39-0185-286736
Bottega Veneta
The most beautiful leather goods in the world. Enough said.
Piazza Martiri Dell'Olivetta 37 Portofino +39-0185-267136
